Business Marketing Concepts
KIMI NATURALS
In the digital media industry, you have to stay afloat in marketing and sales strategy.
In this project, I created a fictitious skincare brand where I developed a brand logo, develop a sales narrative, plan and identify the target audience, design a mockup and promotional item as a proof of concept.
The Logo
The Logo
I only thought about sustainability as the main inspiration for this project.
The logo is a clean, nature-inspired logo concept with a strong typography design for brand memorability. Color choices are heavily focused on a more feminine approach as the main target audience is women who love sustainable skincare.
