Kind
About the Project
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The primary purpose of this Digital Independent Study is to incorporate New Media concepts to apply to different brand verticals and industries.
I desire to challenge myself to go outside of my comfort zone to further hone my skills in the areas of product photography, product commercial animation, and creating a thoughtful social media campaign from start to finish.
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KIND specializes in crafting wholesome, delectable snacks that perfectly blend goodness, taste, and nutrition. Each of their products is carefully crafted using recognizable ingredients, such as whole nuts, whole grains, and an array of delectable fruits and aromatic spices.
In their pursuit of creating snacks that truly nourish, KIND emphasizes the inclusion of whole grains. These wholesome ingredients contribute to a well-balanced diet by offering dietary fiber, vitamins, and minerals. By using whole grains in their snacks, KIND promotes sustained energy and supports overall well-being.
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Film, edit and produce a 10-second video commercial for a product awareness Youtube bumper launch.
PROJECT SCOPE
Filming
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Animation
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Creative Direction
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Filming • Animation • Creative Direction •
THE CONCEPT
I have always loved advertising but I never had the chance to explore the nitty-gritty process of creating a product commercial. I appreciate brands coming out of their way to produce catchy video commercials, and with the rise of short-form video content today, I wanted to take this opportunity to work on a project that can develop my animation skills featuring food and beverage brands.
The food & beverage industry has been one of my greatest interests, and spending time producing product commercial videos in this niche would be a great addition to my portfolio.
This product commercial animation will heavily focus on utilizing still images and converting them to a 10-second video ad that can be used for YouTube in-stream advertising.
DELIVERY
This project will be showcasing 4 different brands, with a 7.5 hours estimated video production timeline, for a total of 30 hours.
Delivery of the product will be in the form of a video with the following specifications:
1280 x 720 pixels, minimum width of 600
rendered .mp4 file type
Each brand video animation will feature 3 different product variations in a single video, and will be expected to have photo manipulation, video effects, multiple sound FX, music, and appropriate transitions.
In video animation, there are always a few factors that can hinder production such as:
Creative block is one of the common problems creators face in creating videos. Keeping track of progress and always checking the schedule is a must.
Smooth transitions and timing are other challenging factors during post-production, so choosing the right music and effects is better planned in advance.
Video rendering might take some time if the video asset produced is large, and the computer might have some technical difficulties after long hours of video card use.
CHALLENGES
Get in touch.
It all begins with your idea. Let’s create your digital activations together!