Sephora
A visual and content studio-focused project featuring skincare brand photography and content creation.
The Brief
This project is part of my compelling well-crafted digital independent study with the purpose of stepping forward in product photography to help e-commerce business in the skincare industry create a full gallery of professional product photos that can be used for social media and their website.
In this project, I was able to structure my workflow as a product photographer, expand my styling ideas, improve my photo-capture techniques, and take my image processing up a notch.
Product Photography
The Brand: Sephora
Sephora brand has been the hub for everything fashion, and in this brand photoshoot, I chose to showcase the Sephora Clean Collection featuring Vitamin C&E serum, Clarifying Toner, and the famous Melting Cleansing Balm. The theme is "fresh" and has utilized two backgrounds and separate props and elements to make the photos pop.
The Goal
Produce nine (9) fully edited and retouched high-resolution images and deliver an online gallery that highlights the full-funnel creative studio photography work:
Scripting and copywriting
Storyboards and Moodboard
Photography and styling
Creative direction
Studio lighting
Image processing
The Concept
Style a skincare product and deliver a curated gallery of full-size images and cutdowns for social media.
Target Audience
Small and medium local skincare business segment that are looking for a professional photographer and creative director to shoot their products.
Challenges and Roadblocks Faced
Shooting time of day for good natural lighting
Color accuracy and focus stacking
Image reflection and spot-healing
Social Media Campaign
Take a minute to check the social media campaign for this project!
Project Scope Highlights
Scripting and Copywriting
Brand Kit and Moodboard
Image Capture and prop styling
Creative Direction and Studio Lighting
Social Media Case Study
A 3-month Sephora Summer campaign featuring the Vitamins C+ E Sephora collection line to reach their existing fanbase in Canada, specifically offering them their new summer product collections this July 2023.
This social media campaign will be utilizing a budget of $250K with purely conversion-led social media strategy to help them raise their target sales in the summer for their seasonal sale.
Brand:
Sephora
Project Completion:
April 2023
User Persona Design
I curated a full-detailed target audience defining the brand’s user persona for a clear picture of the persona:
Personality
Biography
Hobbies & Interests
Motivations
Challenges & Goals
Frustrations
Go-To Skincare Brands
