ShareChange
A social media management project for a non-profit in Toronto, Ontario.
The Brand
ShareChange is an app that combines saving and doing good. It is a non-profit organization that uses donation and fundraising to empower someone with microcredit - to start a business, expand their farm, or go to school.
In this project, I was able to structure my workflow as a social media manager, expand my content creation and design ideas, improve my copywriting techniques, and take my social media management role up a notch.
The Concept:
This is a volunteer work that aimed to managed the day to day social media posts and contribute to the development of broader marketing and customer experience strategies. I joined as a contributor of social media strategy, media approach, optimization to actual content creation of visuals and graphic text copy.
Social Media Management
The Goal
Provide a social media strategy approach and design social media posts for Instagram, Facebook, and LinkedIn.
Target Audience
Foundation supporters, entrepreneurs
Delivered Decks and Designs:
Social media audit
Content calendar (monthly)
Content idea bank
Social media initiatives
Content evaluation
Organic social reporting (reach)
Instagram profile optimization
Branded story highlights
Keyword and hashtag banks
Competitive analysis
Short-form video strategy
Social Media Calendar
Brand:
ShareChange
Project Completion:
April 2023
Instagram Story Higlights Cover
Softwares Used
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Photo editing and retouching images
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Graphic design and newsfeed layout
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Social Media templates
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Social media publishing scheduler